A sustainable, resilient oxygen infrastructure for COVID and beyond

We are building Africa’s largest network of oxygen entrepreneurs to address the supply gap in medical oxygen generation and distribution across the continent.

The oxygen shortage in Sub-Saharan Africa

Even before COVID, Sub-Saharan Africa (SSA) suffered an immense shortage of medical oxygen for treating conditions like pneumonia, postpartum hemorrhage and infant respiratory distress. The region’s annual supply averaged 4 million cubic meters, a stark shortfall compared to an estimated need of 40+ million cubic meters per year. COVID has unsurprisingly widened this gap, with demand exceeding 50 million cubic meters per year as the pandemic persists.

The opportunity of franchising oxygen supply

ITT is building a multi-country franchise business in SSA, The Oxygen Hub, increase medical oxygen supply to underserved peri-urban areas and small/mid-sized towns. Oxygen Hub works with local entrepreneurs in Sub-Saharan Africa to power the production and distribution of affordable medical oxygen by building a distributed Pressure Swing Adsorption (PSA) infrastructure.

franchise model@2x

The franchisor supports entrepreneurs with financing, equipment leasing and management support. As the entrepreneurs demonstrate consistent success, they will take over ownership of the assets. With initial focus on underserved peri-urban areas and small/mid-sized towns, distribution will gradually expand into rural areas via a hub-and-spoke model.

This effort will tackle short-term COVID demand while building a resilient, locally-owned-and-managed infrastructure to deal with ongoing medical needs. We’ve started in Kenya, Nigeria and Ethiopia and plan to expand across the continent. Over the next 3 years, our business model will drive a 3-5x increase in SSA’s oxygen supply and lay the foundation for future growth.

Evaluating local entrepreneurs

Quality of management and team

Strong CEO with proven track record of impact-oriented business

Strong ties with relevant local and federal government stakeholders

Reputable in industry/market among peers/customers

Strong team beyond CEO (or proven ability to develop talent)

Experience operating in healthcare and logistics

Experience in oxygen delivery or related health/logistics business

Deep understanding of local market and healthcare systems

Experience with public procurement processes

Ability to quickly mobilize resources

Currently have space (or can quickly obtain space) to expand production

Have fulfilled or can quickly fulfill necessary regulatory requirements

We’ll be driven by the following imperatives:

  • Close partnership with other ecosystem actors
  • Build on existing capacity, focusing on identifying the best entrepreneurial talent and strengthening local businesses
  • Strong focus on business rigor, with limited reliance on grants beyond what is essential
  • Commitment to social impact and improved health outcomes
  • Bias towards proven existing technologies rather than technological “bells-and-whistles”
  • Flexible financing and operating models that responds to nuances in each market

Our timeline


Our Team and Partners

Our team

Effeson Hailemichael

CEO, The Oxygen Hub

Herma Gebru

Strategy & Business Development Lead

Fassil Gebretsadik

Finance & Operations Lead

Sanjay Khazanchi

Supply Chain Lead, The Oxygen Hub

Etse-Hiwot Girma

East Africa Regional Manager

Ijeoma Aniygbo

Nigeria Country Manager

Ratana Ismail

Finance & Operations Director


Noha El-Ghobashy

President, The Oxygen Hub

Shashi Buluswar

CEO, Global Health Labs

Nnamdi Agbim

CEO, Interkel Group

Strive Masiyiwa

Founder and Executive Chairman, Econet Global

Madji Sock

Partner, Dalberg Advisors



Learn more at oxygenhub.org.